The session would be mostly based off of this blog post: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
Often times developers might think that the most performant solution is also the most difficult to work with, but the opposite was true with our solution. With performance as our guiding light we ended up with a platform that was infinitely easier to work with. We were able to run 250 a/b tests on the new platform in 6 months which increased the conversion rate of the pages by an estimated 49%. This would not have been remotely possible with the old platforms because we couldn’t control all of the HTML of the pages.
I work on web apps and focus most of my efforts on optimizing the user experience. That means I get too much excitement of making things load faster, optimizing for conversions with a/b and multivariate tests and using analytic data to improve how users interact with web apps.
Most recently I was the Deputy Director of Frontend Web Development at Obama for America. While working for the President I managed much of the technical aspects of the $690 million we raised in 20 months. Our team created a new online donation platform from scratch that improved page load time by 60%, resulting in a 14% conversion increase, a difference of more than $34,000,000 in revenue. We executed over 500 a/b and multivariate tests which increased donation conversions by 49% and acquisition conversions by 161%. We also architected and launched Quick Donate, the first single click donation platform for web, email and SMS in the non-profit/political world which had 1.5 million users and raised $115 million in a little over 10 months. Quick Donate was Mashable’s biggest innovation in politics and government for transforming political fundraising in 2012.
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