Optimizing Web Performance by Using Fast DNS

Tom Daly (Dyn Inc.)
Operations Mission City B1
Average rating: ****.
(4.25, 4 ratings)

Your job – make sure your business’s website or ecommerce storefront is running fast and is always available to your customers. Why is this important? Research shows (and we are all aware) of how impatient people are when surfing the Web. Even a .5 millisecond slower response or load time, can mean the difference between a customer and a lost opportunity for conversion. This session will take an in depth look at how companies can architect their network for optimized speed, performance and how top companies have been winning the battle against website latency.

For some DNS is just DNS and they believe there is nothing they can do to improve its performance. But a growing number of informed others are realizing that when you take the time to do a little more research, there is actually a unique and fast way to optimize their website in a variety of ways. This session is for those who understand the importance of their network architecture and are interested in learning how simple changes can optimize performance, speed and ultimately Web driven revenue. All of which lead to an enhanced bottom line.

The session will include:
  • An overview of the difference between Unicast and Anycast DNS networks, what the pros and cons of each are, and how you can choose and implement one that works best for your needs.
  • A deep dive into how to build and configure a rock solid Anycast network: physics, electronics, routing and monitoring.
  • A summary of how all this translates to real world applications with examples from a recent study featuring three popular banking websites and how with changes to their network architecture they would significantly lower their DNS response times.

Tom Daly

Dyn Inc.

Tom Daly is Chief Technology Officer at Dynamic Network Services, Inc. (Dyn), where he is responsible for setting the technical vision and architecture of the company’s Infrastructure-as-a-Service (IaaS) offerings, including Managed DNS and Email Delivery platforms. With over 10 years experience in designing and deploying Dyn’s global anycast network, Tom is well-versed with the internals of how the Internet works at scale, and is an expert in global Internet architecture, the Domain Name System (DNS), email, and network security.

Tom also oversees Dyn’s research and development department: Dyn Labs. Labs is Dyn’s technology playground, designed to investigate potential technology offerings for clients and Internet users worldwide. The group focuses on technical development as a resource to Dyn’s engineering teams while keeping an ongoing pulse on Internet policy and protocol development.

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