I present four case studies of cultural change, from a campaign at my office to get people to fill the coffee pot after taking the last cup, to an award winning advertising campaign.
John has been extracting value from large datasets for 15 years at companies ranging from hedge funds and small data-driven startups to retailing giant amazon.com. He has deep experience in the areas of personalization, business intelligence, website performance and real-time fault analysis. An empiricist at heart, John’s optimism and can-do attitude make “Just do the experiment!” his favorite call to arms.
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