Tony Ralph
Ad Quality Architect, Yahoo!

An 8 year Yahoo! veteran, I have worked directly with display ad delivery for the last 4. One aspect of this work is the monitoring and analysis of 3rd Party ad quality and performance. This work has helped lead to the formation of an IAB Working Group with other major publishers on ad performance.

Sessions

5:30pm Wednesday, 06/24/2009

High Performance Ads - Is It Possible?

Web Performance
Location: Regency 1

Eric Goldsmith (AOL), Artur Bergman (Wikia/Fastly), Tony Ralph (Yahoo!), Bryant Mason (Microsoft Corporation), Sameer Ajmani (Google), Richard Bush (ADTECH)

Average rating:

(3.33, 3 ratings)

Having ads is a reality for many Web sites. This expert panel will discuss experiences with minimizing ad impact on page performance. Read more.

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Tony Ralph Ad Quality Architect, Yahoo!