We took very small percentages of our users and slowed the page down in several ways * Added server side delays * Added additional page weight to different parts of our page * Added client side rendering delays
We then measured how each of these changes impacted metrics like clicks, time to click, repeat site usage, queries per visit, revenue, etc.
This talk is to share the results.
Eric Schurman has been working with the web since the early versions of NCSA Mosaic. He’s currently at Amazon.com as a Principal Engineer working on latency. Prior to that he worked at Microsoft on projects ranging from Bing.com’s search to the Microsoft.com home page and Download Center. His experiences writing books on web development, working with disabled users, and teaching classes in computer use have given him a passion for doing the right thing for the customer.
Jake Brutlag is a data analyst with 10 years of industry experience, first at Microsoft, then at Google. He has published papers on distinct value estimation, email classification, aberrant behavior detection for network time series, and search engine latency.
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