The Secret Weapons of the AOL Optimization Team

Dave Artz (AOL)
Web Performance
Location: Regency 2
Average rating: ***..
(3.25, 12 ratings)

David Artz, co-author of Website Optimization (Andy King) and Director of Website Optimization at AOL will walk through the secrets behind his success in making performance optimization resonate with teams over the years, including but not limited to presentation/persuasion tactics through compelling visuals and guerrilla redesigns, coding practices such as loading functionality and content only when necessary while balancing SEO, and simple reports and web crawlers that add transparency into performance for product teams and are easy enough for executives to action on. What was once proprietary knowledge has been approved for distribution to the masses!

Photo of Dave Artz

Dave Artz

AOL

David Artz is Director of Optimization at AOL, LLC. His team’s charter at AOL is to ensure that all experiences are optimized for speed, SEO, and browser accessibility. His team develops, maintains, and evangelizes a broad set of optimization tools, standards, and best practices that stretch across roles in design, development, and copywriting. Their innovative solutions have led to real results in page monetization for AOL.com, and their evangelism has paid off in lighter, more streamlined designs. Their ultimate goal is to infuse the optimization mindset and skillset into AOL’s workforce and their outsourcing partners and help drive and track results, maximizing revenue by optimizing pages. See also http://www.artzstudio.com.

  • Keynote Systems
  • Google
  • Shopzilla
  • Aptimize
  • Facebook
  • NeuStar
  • Rackspace Cloud
  • Schooner Information Technology
  • SoftLayer
  • SpringSource
  • Sun Microsystems

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Download the Velocity Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Velocity Newsletter

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Velocity Conference newsletter (login required)

Contact Us

View a complete list of Velocity contacts