Tony Ralph
Ad Quality Architect, Yahoo!

An 8 year Yahoo! veteran, I have worked directly with display ad delivery for the last 4. One aspect of this work is the monitoring and analysis of 3rd Party ad quality and performance. This work has helped lead to the formation of an IAB Working Group with other major publishers on ad performance.

Sessions

4:45pm Tuesday, 06/24/2008

This is Your Page with Ads

Performance
Location: Salon E

Steve Souders (Google), Tony Ralph (Yahoo!), Eric Goldsmith (AOL), Artur Bergman (Wikia/Fastly), Kai Hansen (Google Ireland Ltd.)

Advertising is a multi-billion dollar industry that supports many of the Web's most popular sites. And yet, ads are notorious for slowing down web pages. The experts on this panel discuss techniques you can deploy immediately to mitigate the impact of ads on your site's load times and efforts that are ongoing to establish a future where users, publishers, and advertisers surf in harmony. Read more.