Tony Ralph

Tony Ralph
Ad Quality Architect, Yahoo!

Website

An 8 year Yahoo! veteran, I have worked directly with display ad delivery
for the last 4. One aspect of this work is the monitoring and analysis of
3rd Party ad quality and performance. This work has helped lead to the
formation of an IAB Working Group with other major publishers on ad
performance.

Sessions

Performance
Location: Salon E
Steve Souders (Fastly), Tony Ralph (Yahoo!), Eric Goldsmith (AOL), Artur Bergman (Wikia/Fastly), Kai Hansen (Google Ireland Ltd.)
Advertising is a multi-billion dollar industry that supports many of the Web's most popular sites. And yet, ads are notorious for slowing down web pages. The experts on this panel discuss techniques you can deploy immediately to mitigate the impact of ads on your site's load times and efforts that are ongoing to establish a future where users, publishers, and advertisers surf in harmony. Read more.
  • Akamai
  • Google
  • Hyperic
  • Sun Microsystems
  • 3Tera, Inc
  • Coradiant
  • Keynote Systems
  • Limelight Networks, Inc.
  • OpSource
  • TechRepublic

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