Advertising is a multi-billion dollar industry that supports many of the Web’s most popular sites. And yet, ads are notorious for slowing down web pages. The experts on this panel discuss techniques you can deploy immediately to mitigate the impact of ads on your site’s load times and efforts that are ongoing to establish a future where users, publishers, and advertisers surf in harmony.
Steve is Chief Performance Officer at Fastly developing web performance services. He previously served as Google’s Head Performance Engineer and Chief Performance Yahoo!. Prior to that Steve worked at General Magic, WhoWhere?, and Lycos, and co-founded Helix Systems and CoolSync. Steve is the author of High Performance Web Sites and Even Faster Web Sites. He is the creator of many performance tools and services including YSlow, the HTTP Archive, Cuzillion, Jdrop, ControlJS, and Browserscope. He serves as co-chair of Velocity, the web performance and operations conference from O’Reilly, and is co-founder of the Firebug Working Group. He taught CS193H: High Performance Web Sites at Stanford.
An 8 year Yahoo! veteran, I have worked directly with display ad delivery for the last 4. One aspect of this work is the monitoring and analysis of 3rd Party ad quality and performance. This work has helped lead to the formation of an IAB Working Group with other major publishers on ad performance.
Eric Goldsmith, Operations Architect at AOL, has more than 20 years of experience providing technical leadership in the areas of product development, engineering and operations. At AOL he has led efforts to deliver the highest levels of performance and availability for top Web sites, including: AOL.com; AIM.com; and AOL Video; among others.
His areas of expertise include Performance Analysis, Capacity Planning, Network Engineering, and Software Development. Prior to AOL, Eric worked for companies such as UUNet, WorldCom and CompuServe, as well as telecom and Internet startups. He holds a BS in Computer Science from The Ohio State University.
Artur Bergman, hacker and technologist at-large, is the VP of Engineering and Operations at Wikia. He provides the technical backbone necessary for Wikia’s mission to compile and index the world’s knowledge. He is also an enthusiastic apologist for federated identity and a board member of the OpenID Foundation. In past lives, he’s built high volume financial trading systems, re-implemented Perl 5’s threading system, wrote djabberd, managed LiveJournal’s engineering team, and served as operations architect at Six Apart. His current interests extend to encompass semantic search, large scale infrastructure, open source development, federated instant messaging, neurotransmitters, and the future of cyborgs.
Kai is helping to develop and launch new products for European users, specifically in the advertising product line. Recent examples include Google Analytics, AdWords Editor, Website Optimizer and different Ad Quality features, such as Landing Page Quality. He is a core member of the group at Google that tries to optimize which ads are being shown on any given results page. He is based in Dublin, Ireland and holds a business degree from the University of Oldenburg in Germany.
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